Earlier today I noticed my computer running incredibly slow. Sure the hard disk space is not as high as it should be (pushing only 5GB free) but, it should not be running that slowly. My internet connection is my home office is slow at times. I could go on. I know I'm not the only one with these types of complaints, according to some research part of a Reinvent Mobile campaign launched by the CMO Council’s Forum to Advance the Mobile experience. Tthe monitoring of virtual chatter and digital discourse in blogs, forums and review web sites by Fractal Analytics has produced some clear and apparent needs among Internet actives using mobile computers. Read More…

Time-consuming start-up, a short battery life, and lousy customer service are among the top gripes people have with their mobile computers. And from the "Track the Yack" study comes a place for you to vent your computer frustrations, as well.

The Track the Yack study is part of a Reinvent Mobile campaign launched by the CMO Council's Forum to Advance the Mobile Experience as well as Phoenix Technologies. "We're trying to build global feedback community through quarterly updates," Donovan Neale-May, executive director of the CMO Council, told me.

The study, monitored by Fractal Analytics, followed virtual chatter and digital discourse in blogs, forums, and review Web sites. Nearly 10,000 sentiments were gathered from about 4,000 online conversations among mobile PC users. Read More…

It's a new year -- the perfect opportunity to focus on goals you've been meaning to tackle but simply haven't had the time for: joining a gym, helping out at a soup kitchen, quitting smoking, and -- oh, yes -- listening to your consumers.

To help in that effort, the CMO Council's Forum to Advance the Mobile Experience (FAME) has launched Reinvent Mobile, an online community dedicated to fostering a collaborative environment between mobile-device users and manufacturers. The community recently released the results of its "Track the Yack" survey, which used an "eavesdropping" technology to collects the voice of the consumer across online discussion boards, blogs, and reviews, rather than directly surveying individuals. The goal, according to Donovan Neale-May, executive director of the CMO Council, is to help companies understand where consumers have trouble and what improvements they hope to see in an overall effort to promote "co-innovation." Read More…

ReinventMobile recently released a study of user preferences regarding their mobile PC. The study analyzed close to 4,000 conversations about mobile PC’s across the web to extract user likes and dislikes about current mobile PC’s. Read More…

In an effort to recommend a mobile PC design based on customer demands, the Chief Marketing Officer (CMO) Council, and Phoenix Technologies as principal financer, initiated the “Reinvent Mobile” movement to “Track the Yack” by “listening in” and analyzing thousands of opinions regarding Mobile PC’s. The investigations, based on information gathered by using an eavesdropping program from Fractal Analytics, threw up ten thousand current views, as well as futuristic wish-lists. Read More…

Not that we've never seen this phenomenon before, but Phoenix Technologies' HyperSpace embedded OS was forgotten just about as quickly as it was introduced... HyperSpace directly addresses the top frustrations of today's mobile computer users. In a recent survey, Get Vocal About Mobile, which was conducted by the Forum to Advance the Mobile Experience and its Reinvent Mobile initiative (www.reinventmobile.com), 1,300 mobile PC consumers listed their greatest frustrations... Read More in "Discover" …

I’ve had to hold this one under my hat for a bit, but I’ve been playing with HyperSpace from Phoenix Technologies. This is a fast-booting environment that you can use before your notebook or netbook starts up Windows. In this video overview, I have a pre-build, so there’s some missing bells and whistles. However, this should give you a good idea of how HyperSpace can save you time and battery life while on the go... Read More…

It seems that those comments you leave on blogs like this one may, in fact, be reaching the intended parties - the companies behind the products, services and technologies that you love or hate. Just don’t be offended or creeped-out if the messages reach them via cyber-eavesdropping technology. That’s the technology behind “Track the Yack,” a set of findings that stemmed from eavesdropping on blog comments, web forums and other online communities where people engage in discussions and debates on the topic of mobile computing. Read More…

According to the results of a survey, “Track the Yack,” released today by the Forum to Advance the Mobile Experience (FAME), laptop users are suffering from a plethora of problems related to both hardware and software. Although none of the issues would force the users to abandon the freedom of being able to work on the go, solution providers may find a few extra dollars in helping enrich the laptop-user experience. Read More…

Do you have some thoughts about features and design points for the next generation of mobile PCs, or do you simply want to be in the loop about current trends and thinking? Then Reinvent Mobile wants you. This online community is hoping to serve as a channel for customer engagement between consumers and laptop makers. Read More…